Live Updates: Apple Set To Launch iPhone 7
ImageCan Apple maintain its momentum?
#Apple tweeted while CEO Tim Cook was still on stage - that wasn't really supposed to happen...
#Apple tweeted that the iPhone 7 would be water resistant, it's got a better battery, it's got better cameras...
#Apple (which has a good reputation for secrecy) accidentally tweets about the new iPhone's features...
Pokemon Go is also coming to the watch later this month. (Cheers and applause).
According to reports, Apple's own website mistakenly listed the new devices earlier before taking them down. Apparently, they are to be called the iPhone 7 and iPhone 7 plus.
The 'event' starts at 1800 UK time - so just over 20 minutes to go.
The iPhone 6 Plus on show at at Apple store in Beijing. Will the new device look very different?
It has also been suggested the new models will offer faster processors and more memory.
However, one leading analyst is predicting the iPhone 7 will include one very useful feature for photo buffs - four LED flash lights, two in cool colours and two in warm colours, and an ambient light sensor.
Few changes are expected with most commentators predicting the next big overhaul will come in 2017 when Apple marks 10 years since the iPhone's debut.
The invites carried the tagline "See you on the 7th" - which could be taken as a reference to the name of the iPhone 7, as well as the date.
Apple sent out invitations to an event at the Bill Graham Civic Auditorium but did not say what it was about.
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